Ever felt like your email inbox was a bit too crowded, not just with the usual stuff, but with emails you never signed up for? Well, Google and Yahoo have rolled up their sleeves to tackle this mess. Think of it as putting a new, smarter lock on your email’s front door.
Starting February 2024, Google’s Gmail and Yahoo Mail are enforcing a new rule: anyone sending out a bunch of emails needs to prove they’re the real deal. This is where DMARC (Domain-based Message Authentication, Reporting, and Conformance) comes into play.
So, what does this mean for you? Less junk mail cluttering up your inbox and a lower chance of getting scammed.
Now, for the senders not playing by these new rules, it’s going to mean chaos. Emails won’t get delivered, messages will be missed, and overall, it could be a real headache.
We know that most of your customers’ email addresses are with Gmail and Yahoo Mail, and if you haven’t made these DMARC updates, you’re going to see more and more of your emails getting blocked.
So, this isn’t just about avoiding spam; it’s about ensuring your vital communications reach your customers. This is why taking these new email security is a big deal.
Though these changes are outside of what we do here at CyberFin, we’re here to help you.
If you want to make sure you’re on the right side of these new rules, contact us at [email protected]